What it reads
Six readings, each one dated.
The same kinds of reading the product takes for its customers, run once for your town, so you can see what the free month would show before you start it. A part already read for your town this week is reused rather than bought twice, and keeps the date it was read.
Google Maps at 25 points
Your position in Google Maps at a grid of points a mile apart around your postcode, and the share of the people living nearest the points where you are in the top three, counted from ONS population figures for England and Wales.
Ten local searches
From "dentist" to "dentures", each followed by your town, in mobile results: who holds the map pack, where you rank, which of your pages ranks, and who is first.
Your share of the town's search value
Each search's monthly searches times its click price, shared among the first ten places on your town's own results page. Your place among the practices Google Maps shows around you, and the one just above you.
AI Overviews and three AI assistants
Whether Google's AI Overview appears and cites you, and whether you are named in answers from three AI assistants asked for a dentist in your town, with who is named instead, each answer word for word with its exact model and date, and whether each one searched the web.
Your listing against the first three on Google Maps
Reviews, rating, photos, categories, opening hours, description and booking link, side by side with the three practices Google Maps puts first at your postcode, and the review count practices on the map hold in towns where as many practices compete.
Your website's own facts
Page title, meta description, whether search engines may index your home page, robots.txt and the mobile performance score, read through Google's PageSpeed service. Google fetches the page, not us.