Monthly rolling, no lock-in.
The whole agreement in one readable page. If a clause here needs a lawyer to decode it, that is our failure and not yours.
These terms are a draft. They are being checked by a solicitor before we take a first paying customer, and the liability wording in particular may change. Please do not treat this page as final or as legal advice. Anything you want confirmed before signing up, ask us and we will put it in writing.
The service
These terms are between you and Practice Radar Limited (“we”, “us”), a company registered in England and Wales, company number 17476616, registered office Chester House, Lloyd Drive, Ellesmere Port, CH65 9HQ.
Practice Radar is a local search intelligence tool for UK dental practices. We map the practices competing with you in local search, track their movement, and tell you what is worth doing next. You subscribe monthly and we provide the dashboard, the tracking and the reports your plan includes.
What it is not, so that nothing is assumed: we are not an agency. We propose changes and, only when you approve one, apply it to your website, your Google Ads account or your Google listing through the connections you have granted; nothing is written without your approval, every change is logged and reversible, and you or your agency remain responsible for what is published. Nothing we provide is clinical, legal, financial or regulatory advice.
Your account
- One plan covers one market, meaning one town and its surrounding drive-time area. Multi-site groups normally take one plan per site
- Logins are set up by us to the number your plan includes. Keep your login details to yourself and your team, and tell us promptly if you think an account has been compromised
- You are responsible for what happens under your login
- We may suspend an account that is being used to abuse the service or another user
Fees and billing
- Plans are Insight at £249 a month, Growth at £549, Territory at £899, and Agency white label from £2,500. Agency plans include up to 15 client markets, then £120 a month for each additional market
- Insight, Growth and Territory start with a free month. Nothing is billed during it, and cancelling inside it costs nothing. During the free month the service proposes website changes and explains them but does not apply them; applying starts with a paid plan
- If you choose a paid plan after the free month, fees are billed monthly in advance. Annual payment is available at ten months for twelve
- The price shown is the price charged. We are not VAT registered, so no VAT is added; if that ever changes it will be stated on every invoice and reflected here first
- The price you join at does not rise while your subscription stays active. Price changes apply to new customers only
No lock-in
Monthly plans roll month to month. There is no minimum term, no notice period and no cancellation fee. To cancel, email us, and your plan runs to the end of the month you have already paid for, then stops. We do not refund part of a month already started. An annual plan runs to the end of the paid year and then simply does not renew.
After cancellation you keep access until the paid period ends. The dashboard closes on that date. Your market and its history are not deleted when it does: restarting brings everything back exactly as you left it. How long we keep it, and how to have it erased, are set out in the privacy notice.
Territory exclusivity
While you hold a Territory plan we will not sell any plan to another practice inside your mapped area, and we turn those enquiries away. The mapped area is the one agreed with you in writing when your plan starts. Exclusivity ends when your plan ends, with no tail period. It does not apply to practices that already held a plan in that area before you started, and we will tell you if that is the case before you sign up.
Data and accuracy
Our data comes from public search results, public business listings and public review counts, gathered through a third-party data supplier. Search results vary by device, location, search history and the hour of the day, so a position we report is a fair sample rather than a single universal truth. We show the evidence behind every recommendation so you can check our working.
We give no guarantee of any ranking, any volume of enquiries or any commercial outcome. Nobody can, and you should treat anyone who does with suspicion. What we guarantee is that the numbers we show you are the numbers we measured.
Review replies written for you
The service can draft replies to your Google reviews, and, if you switch it on, post replies to reviews above a star rating you choose without waiting for your click. Those replies are generated by an AI model from the review's own words and the tone settings you give it. They can be wrong: a reply can misread a review, repeat a detail it should not, or strike a tone you would not have chosen, and once posted it is public under your practice's name.
A reply that is posted automatically is posted on your instruction and is your practice's statement, not ours. We are not responsible for the content of any reply the service drafts or posts, or for any consequence of it, including a complaint, a regulatory question or a lost patient. You are responsible for what appears on your listing, exactly as you would be for a reply you typed yourself.
We recommend running the service in draft only, where every reply waits for your click, until you have read enough of its replies to be happy with their tone and style, and returning to draft only whenever you change the tone settings. Reviews below your star floor always wait for a person, whichever mode you are in, and nothing is ever posted twice.
Changes made to your website
If you connect your website through the Practice Radar Connector, the service can read your pages and, when you approve a change in Practice Radar, write that change to your site through that connection: a title or description, alt text, structured data, a block appended to a page, one fragment replaced, a new page created as a draft, a redirect, or a compressed copy of an image. Nothing is written without your approval, each change is logged with what it replaced, and any applied change can be put back from the same screen.
A change you approve is your change. We are not responsible for the wording of a suggestion you approve, for any effect it has on your rankings or traffic, or for any consequence of a change on your site, and we recommend reading each suggestion as carefully as you would a line you wrote yourself. Keep the connector's token private, and disconnect the site from Practice Radar if you stop using it.
Changes made to your Google Ads account
If you connect Google Ads, the service can read the search terms report and, when you approve a negative keyword in Practice Radar, add it to the campaign that search fired in through that connection. It never changes a budget, a bid, an ad or a keyword you are bidding on, and nothing is written without your approval. Each negative is logged and can be removed from the same screen. A negative you approve is your change: read each one to be sure it is not a treatment you offer under another name.
Your responsibilities
- Read the replies the service drafts before switching on automatic posting, and check any reply it posts for you as you would one you wrote
- Read each website change and each ad negative before approving it, and keep the connector's token to yourself
- Connect only accounts you are entitled to connect, such as your own advertising or analytics accounts
- Never send us patient data of any kind. We do not want it and we are not built to hold it
- Do not resell or redistribute our data outside your own practice, unless you hold an Agency plan, which exists for exactly that
- Use the shared read-only links responsibly, and revoke them when a relationship ends
Availability
We aim for the dashboard to be available at all times and we do not offer a formal service level agreement at this stage of the business. That is an honest statement rather than a disclaimer: we are a small company, and we would rather say so than promise a number we cannot yet stand behind. Planned maintenance is announced in advance where possible. Data collection runs weekly and a delayed run does not affect the history already collected.
Liability
Nothing in these terms limits our liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited in law. Subject to that, our total liability to you for any claim is limited to the fees you paid us in the three months before the claim arose. We are not liable for lost profits, lost business or lost goodwill. The exact wording of this section is being reviewed by a solicitor before launch.
Intellectual property
The software, the dashboard and the methodology remain ours. The market data compiled for you, and the reports produced from it, are yours to use inside your business for as long as you like, including after you cancel. Agency customers may present that data to their clients under their own brand, which is the point of the plan.
Changes to these terms
If we change these terms materially we will email account holders at least 30 days before the change takes effect. If you do not accept a change, cancel before it takes effect and nothing further is owed.
Governing law
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Nothing here should be a surprise.
If a term would stop you signing up, tell us. It is easier to fix a clause than to lose a customer over one.