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Share of search value
38.2%
New measure
of 18 practices, estimated
Market rank
1st of 18
First reading
by search valuesearch valueWhat the tracked searches a practice appears on are worth: each search's monthly volume times its click price, shared among the first ten places on the town's results page by position. An estimate, not a count of visits.
Market leader
38.2%
You lead the market
Redwell Dental Practice
Reviews a week
7.4
Fastest in the market
194 reviews, 5.0 stars
Cost per enquiry
£18.59
First reading
19 enquiries from £353.28
Explain this
- What this shows
- Your share of the town's search value, your place and who is first; 'pts' is percentage points, '/wk' a week. 'New measure' means April, the first month read, has too few weekly readings to measure a change from. On rank, 'First reading' means April is shown on the chart but has too few weekly readings to rank from.
- Where it comes from
- Google's own results in Kingsmere for the searches tracked here, read about once a week; busier searches count for more. Reviews come from Google listings, checked about once a month. Cost per enquiry comes from your Google Ads, read every morning.
- What the words mean
- Share of search (share of search value): Out of all the search value in your town, the part that goes to your practice rather than your rivals. A rising share means more local searchers are finding you.
- Search value: An estimate of how much a practice's place on Google is worth. It counts how often its searches are made and what advertisers pay for them.
- Ranking (position): Where your practice appears in Google's results for a search, with position 1 at the top. Most people never look past the first five or so.
- Cost per enquiry: Your ad spend divided by the enquiries the ads brought in. It tells you what each new patient conversation costs.
- Is this good or bad
- Higher share and more reviews a week are better. For rank, 1st is the top. Cost per enquiry: lower is better, and if a new patient brings in more, the ads pay for themselves.
- What you can do
- Click any tile to see the detail behind it. What to do next lists the jobs most likely to move these numbers.
One extra new patient a month is worth about £3,000 a year, on your own estimate.
Share of search value, Apr to Sep
YouKingsmere Dental
Read here from Apr
Explain this
- What this shows
- Your share of the town's search value by month, against Kingsmere Dental, closest behind you this month. Each dot is a month Practice Radar read itself; there is no reading before Apr.
- Where it comes from
- Google's own results in Kingsmere for the searches tracked here, read about once a week; busier searches count for more. Each month is the average of that month's weekly readings.
- What the words mean
- Share of search (share of search value): Out of all the search value in your town, the part that goes to your practice rather than your rivals. A rising share means more local searchers are finding you.
- Search value: An estimate of how much a practice's place on Google is worth. It counts how often its searches are made and what advertisers pay for them.
- Is this good or bad
- A line going up is better. The gap between your line and the leader's is how far you have to go.
- What you can do
- If your line is flat or falling, work through the jobs in What to do next, starting at the top.
0%10%20%30%40%
20.5%Kingsmere Dental
38.2%You
AprMayJunJulAugSep
Every month here is read by this engine, so the movement between them is measured.
Every practice, month by month Start here
Close the gap on 'dentist kingsmere' at position 9
Explain this
- What this shows
- The one job Practice Radar thinks will help you most right now. It gives the reason and roughly how long the job takes.
- Where it comes from
- Rewritten about once a week from your Google positions, reviews, website and connected accounts. It is the first job in What to do next.
- What the words mean
- Ranking (position): Where your practice appears in Google's results for a search, with position 1 at the top. Most people never look past the first five or so.
- Search term: The exact words someone types into Google, like "dentist Macclesfield" or "teeth whitening cost".
- Search volume: Roughly how many times a month people type a search. It shows which searches are worth being found for.
- Cost per click: What advertisers pay Google each time someone clicks their ad.
- Is this good or bad
- No better or worse here. Look at the reason: it names the search, your position and how often people search for it.
- What you can do
- Open the full brief to see the steps. Many can be done for you under Website changes, Review replies or Ad changes.
'dentist kingsmere' is searched 1,600 a month at about $5.01 a click (US dollar estimate)click costWhat advertisers pay Google for one click on that search, as the data supplier quotes it. Shown as quoted, not converted., and you are position 9 with your dentist kingsmere page
Open the full briefWhat changed this week
Explain this
- What this shows
- Things that changed or stood out this week, most important first. Each card opens the page with the detail.
- Where it comes from
- Worked out about once a week from your Google positions, reviews, links, the market map and your connected accounts.
- What the words mean
- Search volume: Roughly how many times a month people type a search. It shows which searches are worth being found for.
- Ranking (position): Where your practice appears in Google's results for a search, with position 1 at the top. Most people never look past the first five or so.
- Click: Someone saw your practice on Google and tapped through to your website.
- Tracked search terms: The searches Practice Radar checks for you every week. They are what a patient near you would type when looking for a practice or a treatment.
- Enquiry (conversion): Someone getting in touch after finding you: a call, a booking or a contact form. Marketers call these conversions.
- Google Analytics: A free Google tool on your website that records visits. It shows how many people came, where from, and what they did.
- Is this good or bad
- High means act first, then medium, then low. Fewer high cards is better.
- What you can do
- Open each high card and decide whether to act. Most link to a job you can do under Execution.
high
'dentist kingsmere' is a high-volume term you do not yet rank well for, at position 9
high
'nhs dental charges' brings real clicks and is not on your tracked list
high
Kingsmere Dental share moved -17.7pt
Measured in your own accounts
Explain this
- What this shows
- Real counts, not estimates: clicks from Google to your website, visits to it, and enquiries. A key event is what Analytics counts as an enquiry.
- Where it comes from
- Search Console and Analytics, read every morning; each period is the last 28 days. A tile appears only when Practice Radar holds that account's figures, which can be before you connect your own account.
- What the words mean
- Click: Someone saw your practice on Google and tapped through to your website.
- Google Search Console: A free Google tool that reports how often your website was shown and clicked on Google, and for which searches. It is the most accurate source for your clicks.
- Google Analytics: A free Google tool on your website that records visits. It shows how many people came, where from, and what they did.
- Visit (session): One person's visit to your website, from arriving to leaving.
- Enquiry (conversion): Someone getting in touch after finding you: a call, a booking or a contact form. Marketers call these conversions.
- Key event: What Google Analytics counts as an enquiry, such as a form sent or a phone number tapped. If none is set up, it counts no enquiries.
- Is this good or bad
- Higher is better. Clicks and visits compare the last 28 days with the 28 before. 'First reading' means no comparison is available for that tile; Enquiries never shows one.
- What you can do
- If Enquiries shows 0 or a dash, ask whoever runs your website to set Analytics to count calls and forms.
Clicks from Google
1,727
+106% on last period
measured, not estimated
Visits to the site
3,266
+86% on last period
from every source
Enquiries
122
First reading
whatever Analytics counts as a key event
Most-searched term you track: ‘dentist kingsmere’, 1,600 searches a month. See what every term is worth. Open the market map, every competitor on it.
You just saw Practice Radar on Kingsmere, a town that does not exist.
Every practice, review and reading here is sample data. Point it at your own town and the map builds itself within a working day.