Dental SEO, built by a practice owner
Dental SEO built to win you new patients, not to fill a report.
See where your practice stands on Google against every practice in your town, checked every week. Then approve a change and it is made for you, on your website, your Google listing or your ads. No agency, no retainer, no long contract.
No card. Four fields, under a minute. Your free month is Growth, and it shows every change it would make. Applying them takes Growth, £549 a month, month to month. Insight, £249, shows the findings without applying them.
- +124%New private patients8 a month to 19, since June
- 9th to 1stRank in its townMay to September
- 6 to 194Page-one keywordsMay to September
- 7.2 to 77.7Google clicks a dayMay to October
- 10Kinds of change it makesApplied once you approve them
Our own practice, Bollington Dental Practice in Cheshire, the one we can prove. The rank and the page-one keywords are the tool's own read of public rankings. The clicks are Google's counts from Search Console. New private patients come from the practice's own records. The tool itself is built on a public study of 1,489 UK towns and cities.
Official records built in
- Care Quality Commissioninspections and registrations, in England
- NHS Business Services AuthorityNHS contract values, in England
- Office for National Statisticswho lives nearby, in England and Wales
- Companies Housewho owns each practice, across the UK
- OHID Fingertipschildren's teeth, in England
- Indices of Deprivationhow well off the area is, in England
- Planning Datanew homes planned, in England
Rankings, listings and review counts are Google's search results and listings, collected by DataForSEO. Practice Radar is independent and is not endorsed by any of these organisations. Contains public sector information licensed under the Open Government Licence v3.0.
What is dental SEO, and why does it matter?
SEO, search engine optimisation, is the work of getting your practice found in Google's free results when patients search for a dentist. Not the adverts at the top: the map with three practices, and the ordinary results below it. For the longer version, read SEO for dental practices: a practical guide.
Patients search before they phone
"Dentist" and a town name, "emergency dentist near me", "dental implants cost". Google shows a map with three practices, then the ordinary results. The practices in those places get the calls. The rest are rarely seen.
What Google looks at
Google says it ranks local results by relevance, distance and prominence. You cannot move your building. You can make your Google listing and your website say clearly, in a patient's words, what you do and where, and earn reviews and links steadily.
It keeps working
An advert stops the moment you stop paying for it. A page that ranks keeps working month after month, and every improvement builds on the last.
Three things a dentist cannot see from the chair.
The same three screens our own practice used to go from ninth to first of its town's practices on UK-wide search value. No jargon, no forty-page report. Then, on Growth, the changes they call for are applied once you approve them.
See who takes each search in your town
Type "dentist" plus your town into Google and one practice is chosen. Practice Radar shows you which one, for every search that matters, and how much of the town each practice holds.
- Every practice within driving distance on one map, sized by its share of local search
- The three practices Google shows on the map for each search, and how many reviews they hold
- Who moved up or down since last week, and on which search
Know whether your SEO is working
Whoever does your SEO, you get an independent read of it. Rankings are re-checked every week from public results, and if you connect Google Search Console the clicks are Google's own count, not an estimate.
- Your position on every search you track, re-checked weekly, with what moved up and what moved down
- Clicks and enquiries from Google, measured rather than reported
- The searches your rivals win that nobody is tracking
Get the three things worth doing next
Every month the brief names the three actions with the most to gain, each with the evidence behind it and the effort it takes. Do them, and the next month's read shows what moved.
- Three sequenced actions a month, each with its evidence
- Plain enough for the owner to read, specific enough to hand to whoever does the work
- What moved after you acted, so the work is measured, not assumed
- On Growth, connect your website and the changes are applied for you once you approve them: titles, new local pages, answers, links, fixes, images and structured data
Approve a change and it is done.
Most dental SEO tools stop at telling you what to change. Practice Radar proposes the exact change, says why, and applies it when you press Approve: to your website, to your Google Ads campaign, to your Google listing. Each one is logged, each change to a live page is checked before and after, and most website and ad changes go back from the same screen.
It writes the page changes
A title rewritten for the search it should win, a local page drafted for one you have no page for, answers appended, a link placed, a broken link fixed, an image compressed. Connect WordPress with a one-file plugin, or Webflow and Wix with a key, and each change is applied when you approve it and the page is read again. A change that leaves the page reading worse is put back straight away, and most can be put back by hand. The list above is the WordPress queue. On Webflow and Wix it holds titles, descriptions and social previews, and on Wix structured data. From Growth.
From the live demo’s made-up town.
It adds the ad negatives
Every search that took budget and booked nobody is proposed as a negative keyword, with what it cost and how many clicks it took. Approve one and it is added to the campaign it fired in through the Google Ads API, and put back with one click. No budget or bid is ever touched. From Growth.
From the live demo’s made-up town.
It posts the review replies
New Google reviews are drafted in your practice's own voice and posted after you approve them, or on a rule you set once: which star ratings, what tone, how long a wait. Anything below your floor waits for a person, and every posted reply is logged. From Growth.
From the live demo’s made-up town.
Website changes, ad negatives and review replies come with Growth. The free month shows every change it would make. Applying them starts with the plan.
Why dental SEO pays for itself.
A new patient is rarely one appointment. It is years of check-ups, a family, and treatment along the way. So the question is simple: how many extra new patients a month does it take to cover the cost?
On our own practice
- +124%New private patients8 a month to 19, before and since the work started in June. About ten more a month, from the practice's own records.
- 7.2 to 77.7Google clicks a dayMay to October. About 2,140 more a month, on Google's own counts in Search Console.
- 6 to 194Page-one keywordsMay to September
Bollington Dental Practice, Cheshire. Every one of those clicks came from free results, not adverts. New patients are every private new-patient examination invoiced, January 2023 to May 2026 against June to September 2026.
Dental SEO services without an agency retainer.
Agencies and partners can do good work. But the usual model has you paying a retainer for a report on work you cannot see or check. Practice Radar was built by a practice owner who had been on the receiving end of that model, and it works differently.
| Practice Radar | An agency retainer, from one practice’s real quote | |
|---|---|---|
| Cost | From £249 a month. Growth, with the changes applied, £549. | £780 to £1,320 a month including VAT, for 15 to 30 keywords. Plus a £594 setup fee. |
| What you see | Every practice in your town on one map, your position on every search that matters, re-checked weekly. | A monthly report on the 15 to 30 keywords in your plan. |
| Changes | Each one shown to you first. You approve it and it is applied, then the page is read again. Most website and ad changes go back from the same screen. | Made by the agency, on its timetable. |
| Independence | Measured from public search data, so it shows whether any work, ours or anyone's, is moving your numbers. | The agency reports on its own work. |
| Commitment | Month to month. One email ends it. | A 12-month minimum term. |
| Built by | A practice owner, run on our own practice every week. | A marketing business. |
On that quote, the first year of the smallest plan comes to £9,954 including VAT and setup. A year of Growth is £6,588, month to month, with the changes applied for you.
Happy with your agency? Keep them. They can see the same map and hold the approve button for you, so the conversation is about your town, not a PDF.
The five things owners ask first.
I already have an agency
Keep them. Practice Radar is not an agency: no retainer, no account manager. It proposes the changes and applies the ones you approve, and most go back from the same screen if you change your mind. Your agency sees the same queue and the same map, so the conversation is about your town, not a PDF, and the small changes stop waiting for a ticket. Weighing up the choice? See dental SEO agency or do it yourself.
I do not have time for another tool
The map builds itself and the rankings re-check themselves. The Monday email takes two minutes to read. The monthly brief asks for three actions. If you never log in, the email still tells you what moved. Connect your site and the page changes are one click each rather than a job for someone.
Will it work for my town
It reads one town at a time from public results, so it works wherever patients search Google for a dentist. We have measured 1,489 UK towns and cities. The tool tells you which practice holds yours.
What happens after the free month
Nothing, unless you choose a plan. There is no card to take, so nothing can start by itself. The account simply closes at day thirty. If you stay, cancel any month. Your rate never rises.
What does it cost after
The free month is Growth, everything on this page. After it: Insight £249 a month for the map, rankings and weekly email, or Growth £549, the plan our practice runs on, adding the brief and your Google accounts. For what agencies and freelancers charge, see what dental SEO costs in the UK.
Four fields, then the map builds itself.
Tell it your practice
Practice name, website, postcode and your email. Under a minute, no card.
Confirm your email
One click, from any email address. The map starts building the moment you confirm if your practice matches its CQC registration, otherwise within one working day, usually the same day.
Read your town
Log in to the map and the rankings, usually the same day, and get the first weekly read the following Monday. Two minutes a week to read. Thirty days, then it is your decision.
Built inside a dental practice, not a pitch deck.
Practice Radar was built by Jack Henty, co-owner of Bollington Dental Practice in Cheshire. He spent half a decade in corporate marketing before going into dentistry with his fiancée, who practises there, so when the agency reports said things were fine and the phones said otherwise, he knew which to believe. So he built the tooling to see the town the way Google saw it, took the practice from ninth of the 14 practices measured in its town in May to first of 18 in September on UK-wide search value, and opened the same tooling to other practices. The dashboard above is the live demo's sample town. The figures on this page are our own practice's.
Measured on our own practice
- +124%New private patients8 a month to 19, since June
- 9th to 1stRank in its townMay to September
- 6 to 194Page-one keywordsMay to September
- 7.2 to 77.7Google clicks a dayMay to October
Bollington Dental Practice, Cheshire. Rank and page-one keywords from the tool's own read. Clicks from Search Console. New private patients from the practice's own records.
Asked before starting.
Where does the data come from?
Public search results, business listings and review counts, gathered the way a patient's search would see them. If you connect Google Search Console or Analytics, and only if you do, it also reads your own accounts. It holds no patient records. The only personal data about the public it touches is public Google reviews, as the privacy notice explains.
Do you need access to my website?
Only if you want the changes applied. The map, the rankings and the brief read public search results. Connect your website, your Google accounts or your Ads account when you are ready, each with a plain description of what it is allowed to do, and nothing is written without your approval. The connections guide walks through each one, or book a call and be walked through it.
How long until I see my town?
On Insight and Growth the map starts building the moment you confirm your email if your practice matches its CQC registration, otherwise within one working day, usually the same day. Territory holds your area exclusively, so a Territory signup is always checked by a person first, within one working day.
See your own town this week.
Every practice competing with yours on one map, re-checked weekly, the three things worth doing next, and the changes applied once you approve them.
- +124%New private patients8 a month to 19, since June
- 9th to 1stRank in its townMay to September
- 6 to 194Page-one keywordsMay to September
- 7.2 to 77.7Google clicks a dayMay to October
Our own practice, Bollington Dental Practice in Cheshire. Rank and page-one keywords from the tool's own read. Clicks from Search Console. New private patients from the practice's own records.
Thirty days of Growth, free. No card, and nothing starts automatically when it ends.